FAQ
The following definitions should help you further understand the terms
used in the merchant services industr.
Acquirer: An Acquirer is a Visa / Master Card Affiliated Bank or Bank/Processor
alliance that is in the business of processing credit card transactions
for businesses and is always Acquiring new merchants.
Address Verification Service (AVS): The process of validating a cardholder's
given address against the issuer's records, to determine accuracy and
deter fraud. This service is provided as part of a credit card authorization
for mail order/telephone order transactions. A code is returned with
the authorization result that indicates the level of accuracy of the
address match and helps secure the most favorable interchange rates.
Adjustment: An adjustment is initiated by the acquirer to correct a
processing error. The error could be a duplication of a transaction
or the result of a cardholder dispute. The acquirer debits or credits
the merchant DDA account for the dollar amount of the adjustment.
Authorization: The process of verifying the credit card has sufficient
funds (credit) available to cover the amount of the transaction. An
authorization is obtained for every sale. An approval response in the
form of a code sent to a merchant's POS equipment (usually a terminal)
from a card issuing financial institution that verifies availability
of credit or funds in the cardholder account to make the purchase. Also
see Point-Of-Sale.
An issuing financial institution's electronic authorization request,
which may include:
Approval -- transaction was approved Decline -- transaction was not
approved Call Center -- response pending more information, merchant
must call the toll-free authorization phone number.
Authorization Code: A code that a credit card issuing bank returns
in an electronic message to the merchant's POS equipment that indicates
approval of the transaction. The code serves as proof of authorization.
Auto Close: A terminal feature that allows an end-of-day batch closing
to occur automatically at a specified time, without having to be initiated
by the merchant.
Automated Clearing House (ACH) File: A file with instructions for the
exchange and settlement of electronic payments passed between financial
institutions. It represents debits and credits to be deducted from an
account automatically as they occur.
Average Ticket (Average Sale): The average dollar amount of a merchant's
typical sale. The average ticket amount is calculated by dividing the
total sales volume by the total number of sales for the specified time
period.
Bankcard: A credit card issued by a Visa or MasterCard-sponsored financial
institution. (American Express, Discover, Diners Club, JCB, etc., are
issued directly from their respective operations, rather than through
banks.)
Batch: The accumulation of captured credit card transactions in the
merchant's terminal or POS awaiting settlement.
Capture: The submission of an electronic credit card transaction for
financial settlement. Authorized credit card sales must be captured
and settled in order for a merchant to receive funds for those sales.
Also see Settlement.
Cardholder: Any person who holds a payment card account (bankcard or
otherwise). Person that uses a credit card to purchase goods and services.
Card Issuing Bank: An EFT Network Member-Bank that runs a credit card
or debit card "purchasing service" for their account holders.
An example is CitiBank and the CitiBank Visa Card that they issue.
Card Not Present: A transaction where the card is not present at the
time of the transaction (such as mail order or telephone order). Credit
card data is manually entered into the terminal, as opposed to swiping
a card's magnetic stripe through the terminal.
Chargeback: A credit card transaction that is billed back to the merchant
after the sale has been settled. Chargebacks are initiated by the card
issuer on behalf of the cardholder. Typical cardholder disputes involve
product delivery failure or product/service dissatisfaction. Cardholders
are urged to try to obtain satisfaction from the merchant before disputing
the bill with the credit card issuer.
Close Batch: The process of sending the batch for settlement.
Code 10 Authorization: If you suspect a card is fraudulent at the time
of the transaction, the merchant can call their voice authorization
phone number and ask for a code 10. The voice operator will instruct
the merchant on how to proceed.
Corporate Card: Credit or charge cards issued to businesses to cover
expenses such as travel and entertainment and procurement. Includes
the multiple payment card brands of purchasing cards, business cards,
corporate cards and multi-utility fleet cards. Visa and Master Card
now have special procedures for passing billing information back to
the card issuing bank so that it can be displayed on card holder statements;
this is a program for promoting the use of credit cards for business
purchases by providing purchase tracking to business users. New regulations
require that this billing information be passed back with the transactions,
otherwise a higher pass through fee will be incurred.
Credit (Reversal): Nullification of an authorized transaction (sale)
that has not been settled. If supported by the card issuer, a reversal
will immediately "undo" an authorization and return it to
the open-to-buy balance on a cardholder's account. Some card issuers
do not support reversals.
DDA Account: This is the merchants Demand Deposit Account, otherwise
known as the merchant's home town bank account.
Debit Card: Payment card whose funds are withdrawn directly from the
cardholder's checking account at the time of sale (online debit on a
Debit Network) or after batch settlement (off-line debit on a Credit
Card Network).
Discount Rate: The percentage of sales amounts that the bankcard acquirer
or T&E card issuer charges the merchant for the settlement of the
transactions.
Electronic Date Capture (EDC): Process of electronically authorizing,
capturing and settling a credit card transaction.
Footer: Text printed at the bottom of a sales draft. A merchant can
customize the footer (i.e., Have a Nice Day, No Refunds, Thank You for
Shopping With Us, etc.).
Interchange: The standardized electronic exchange of financial and
non-financial data associated with sale and credit data between merchant
acquirers and card issuers on various types of MasterCard and Visa transactions.
Interchange Fee: A fee paid by an acquirer to an issuer for transactions
entered into interchange. The interchange fee is a percentage applied,
according to Visa/MasterCard regulations, to the dollar value of each
transaction. There are multiple categories of interchange, and Visa
and MasterCard each have their own criteria for their own categories.
A transaction must meet the specified criteria for a category in order
for that category's rate to be applied. Each transaction is evaluated
individually, so various interchange rates may apply within one batch
of merchant transactions.
Internet Service Provider (ISP): Internet Service Providers (ISPs)
are the Web Site Hosting companies that provide a home for merchant’s
web sites. They typically resell and/or support the services of a Secure
Gateway Provider and/or ISO or Agent or Bank.
Issuing Financial Institution: The financial institution that extends
credit to a cardholder through bankcard accounts. The financial institution
issues a credit card and bills the cardholder for purchases against
the bankcard account. Also referred to as the cardholder's financial
institution.
Manual Close: A batch close that must be initiated by the merchant
on a daily basis, as opposed to an auto close at a pre-set time.
Merchant: A business that accepts credit cards. Also a customer of
a processor/acquirer.
Merchant Identification Number (MID): This number is generated by a
processor/acquirer and is specific to each individual merchant location.
This number is used to identify the merchant during processing of daily
transactions, rejects, adjustments, chargebacks, end-of-month processing
fees, etc.
Magnetic Stripe: A strip of magnetic tape affixed to the back of credit
cards containing identifying data, such as account number and cardholder
name.
Mail Order/Telephone Order (MOTO): Credit card transactions initiated
via mail, email or telephone. Also known as card-not-present transactions.
Network: Company and system used to authorize and capture credit card
transactions.
Non-Qualified Transaction Fees (NON-Qual): Bankcard sales transactions
that do not meet set Visa/MasterCard criteria for that particular merchant
and are processed at a higher interchange rate. An example of this is
a merchant that is retail (card present) that processes a card-not-present
transaction (or manually enters card data rather than swiping the magnetic
stripe through the terminal). The merchant will pay the difference between
what they should have paid on retail and what they actually qualified
for (card not present). This difference is called non-qualified interchange
fees.
PC Software: A software program that is designed to perform a specific
function on a computer system. Examples would be accounting systems,
manufacturing systems, order entry and fulfillment, ticketing, reservations,
etc. The application is either purchased or built by the merchant, and
must be interfaced with a credit card authorization system in order
to provide on-line transaction processing.
Private Label Cards: Credit, debit or stored-value cards that can be
used only within a specific merchant's store. Also referred to as proprietary
cards.
Point Of Sale (POS): A location where credit card transactions are
performed with the cardholder present, such as a retail store. The card
is read magnetically, and the cardholder's signature is obtained as
insurance against the transaction. This is the most secure form of credit
card commerce.
POS Terminal: Equipment used to capture, transmit and store credit
card transactions at the point of sale. Examples are Verifone terminals.
Processor: A Processor is the company that actually routes an Authorization
Request from a Point of Sale device (such as a Verfone credit card terminal)
to Visa or Master Card, and then arranges for Fund Settlement to the
merchant. Such processors are traditionally accessed via direct dial
out modems connecting to their system.
Processing Network (Vendor): The medium of data transport between the
merchant application and the processor. This company authorizes and
captures credit card transactions.
Procurement/Purchasing Cards: Charge cards used by businesses to cover
purchasing expenses, such as raw materials or office supplies.
Reserve Account One method that ACH Processor's use to mitigate risk,
is to require that merchants maintain a Reserve Account at the Processor's
Sponsoring Bank. This allows the Processor to issue a Hold on funds
in this account when fraud has been detected or an excessively large
number of returns is received. Merchants with good credit and history
can usually meet the expectations of ACH Processors for covering returns
and so are not always required to keep a reserve account. In cases where
a reserve is required, the minimum-reserve-balance in the account is
set at about 20% of the anticipated processing volume. New merchants
are usually allowed to build up their reserve by sending in transactions
which are not withdrawn until the minimum reserve balance is achieved;
after that, the merchant is allowed to withdraw the excess funds for
transfer to their home town bank.
Sales Draft (Ticket): A form showing an obligation on the cardholder's
part to pay money (i.e., the sales amount) to the card issuer. This
is the piece of paper that is signed when making the purchase. Sales
draft data can be captured electronically and sent to be processed over
the phone lines. Also see Electronic Data Capture.
Secure Payment Gateway: Secure Payment Gateway companies help other
Processors conduct secure business on the internet using Secure Socket
Layer (SSL) technology.
-They provide a system that passes credit card data, authorization
requests, and authorization responses over the internet using encryption
technology.
-The transaction information is sent by the Payment Gateway secure
server via leased line to the credit card network where the validity
of the card is checked and the availability of funds on that account
is verified. An authorization code is returned via leased line to the
Payment Gateway; the authorization is encrypted by the Payment Gateway
and transmitted in encrypted form to the web server of the merchant,
which triggers fulfillment of the order.
Settlement: The process of sending a merchant's batch to the network
for processing and payment. For non-bankcards, the issuer pays the merchant
directly (less applicable fees) and then bills the cardholder. For bankcards,
the acquirer pays the merchant (less applicable fees) with funds from
Visa/MasterCard. The bankcard issuer then bills the cardholder for the
amount of the sale. Also see Capture.
Shopping Cart Software: -These applications typically provide a means
of capturing a client’s Credit Card information, but they rely
on the Software Module of the Secure Gateway Provider, in conjunction
with the Secure Payment Gateway, in order to conduct secure Credit Card
transactions online.
-Any given shopping cart can work with any given Secure Gateway Provider,
the only requirement being that some computer code be written or provided
to communicate with the Secure Gateway of choice, and that this code
be integrated into the Shopping Cart Application.
Smart card: A credit-type card that electronically stores account information
in the card itself. Software: A POS Terminal Application or PC or Internet
Application that runs transactions and associated administration.
T & E cards: Credit or charge card used by businesses for travel
and entertainment expenses. Examples of these cards are American Express,
Diners Club, Carte Blanche and JCB. Also see Corporate Cards.
Terminal: Equipment used to capture, transmit and store credit card
transactions.
Terminal Identification Number (TID): A unique number assigned to each
POS terminal.